Viral marketing Essay Example | Topics and Well Written Essays - 750 words

Viral marketing - Essay Example The fundamental issue of viral marketing is natural human behavior. Developing marketing strategies, managers take into account social and personal factors, individual characteristics of a target group and their needs. Whether such carryover from business to society will be effective is another matter. Thus, viral marketing does have a stake in the welfare of this nation and it should accept its responsibilities in society and become more intimately involved with societal concerns (Bryce, 2007). As a result, it is necessary to develop further marketing theory, facts, concepts, models, and ideas that interface with such problems. This is grist for social marketing. Unless marketing develops its social awarenesses and implements social actions that are acceptable, government will be forced to do that which marketing has not been willing to do voluntarily, thereby circumscribing the boundaries of marketing management. Following Dunn and Probstein (2003): "Viral marketing is powerful bec ause it is the antithesis of hard sell or "shout" paid advertising. Hotmail experienced this in the on-line buzz it received when it offered free email. Hotmail attached its URL and a brief marketing message to the bottom of every Hotmail" (10). This example illustrates habitual behavior of customers and importance of social networks and personal relations between consumers. Viral marketing allows consumers to achieve a sense of broad community, inspire personal interest and participation. Viral marketing performs its social role in two ways. First, marketing faces social challenges in the same sense as the government and other institutions. But unlike the government, marketing finds its major social justification through offering product-service mixes and commercially unified applications of the results of technology to the marketplace for a profit. Second, it participates in welfare and cultural efforts extending beyond mere profit considerations, and these include various community services and charitable and welfare activities. For example, marketing has had a hand in the renewed support for the arts in general, the increasing demand for good books, the attendance at operas and symphony concerts, the sale of classical records, the purchase of fine paintings through mail-order catalogues, and the attention being given to meeting educational needs. The se worthy activities, while sometimes used as a social measure, do not determine the degree of social concern or the acceptance of social responsibility (Bryce, 2007). Human behavior is explained by communication and personal relations between consumers who share their likes and dislikes with each other. It is assumed that a consumer tells two or three people about the services or products he use or buy. In many cases, consumer preferences are based on word-of-mouth recommendations rather than advertising or promotion. In reality, the improvement of material situations is a stimulus for recognition of intrinsic values, the general lifting of taste, the enhancement of a moral climate, the direction of more attention to the appreciation of arts and esthetics. History seems to confirm this; for great artistic and cultural advancements were at least accompanied by, if not directly stimulated by, periods of

Project management (coca-cola) Essay Example | Topics and Well Written Essays - 2500 words

Project management (coca-cola) - Essay Example We have considerable experience in the area and we have organized for international organizations in the coast. In this proposal, we outline our capability and how we will offer the best service if we get the chance to work with you. We intend to bring all the experience we have accumulated for years in areas such as risk management and project management to make sure that he event will be successful and will run smoothly. We have outlined the lineup of mangers who will be mandated with each areas of the project as a way to deter any mishap. This proposal provides the budget for the event and the various costs that will have to be incurred. As a tradition in PrudentEvent, we always ask the client to provide with at least one in-house employees to act as the project collaborate in order to give our staff an eye into the operations of the fir, we understand that there are numerous things which can go wrong with an international event. ... Our catering experts will make sure that the delegates in the conference will get the food they need, regardless of their culture or religious constraints it diet. We also have a well established travel and transport managers who will be able to manage the arrival of the delegates and their transport fro reach of the day they will stay in London. This team will not rest until the delegates have been sent back to their flights on their way back home. Being an events planner, we understand the importance of entertainment and understand that such an event can never go well without some form of entertainment. In this regard, we have specified a number of ways in which the guests will be entertained. More importantly, we understand the need for communication equipment especially with regard to the fact that an international event like this will need communication equipment which will take care of language translation. We have an already existing team to manage any transport needs with reg ard to the event. PrudentEvent is a world renowned event organizer that has achieved a number of world-class vents. Our main clients are international NGOs, and we have successfully organized meetings for their officials in a number of cities. Our greatest strength is that we have offices across the global and that makes global coordination easier. We have organized for meetings for large organizations around the world and we intend to use the experience we have achieved to make sure that the event is the success. We deliver success and quality for all our clients. 2 Conditions of the contract 1 Description of the nature of contract Planning the event with regard to the coordination of how the attendees will arrive and leave at the scene of the conference. †¢ This